(Senior) Digital Marketing / Automation Manager (m/f/d)

Permanent employee, Full-time · Munich

About us
Italian Trulli

INNOVATION HAPPENS HERE

It is sometimes hectic, very exciting, and always fun! Every day, you will find yourself facing different challenges, learning new things, working on cutting-edge technology, and building cool, high tech products.
Are you excited to build things that matter within an organization that’s pushing the boundaries of 3D mapping and computer vision? We have some of the world's leading experts in computer vision, image processing, and 3D mapping, and we work side by side with academia to advance these fields. Join the team that’s making it all happen.
At the end of the day, you’ll have a great sense of accomplishment, having contributed to building something completely innovative at the frontier of today's technology.

WHAT WE OFFER

  • Take the chance to build & influence the performance of our high tech products instead of “only” running analyses or of doing “plain” software development
  • Use top notch IT equipment, including Bose headphones
  • Work closely with passionate, international & highly talented colleagues in a casual environment with flexible working hours
  • Find us in the heart of Munich, close to Stiglmaierplatz with great cafes, shops and subway around
  • Join your NavVis colleagues and continuously grow your biz/tech skills with courses from our internal “NavVis University” which brings you topics from expert internal & external trainers
  • Strong teams are built on strong bonds. Join us for bi-monthly BrownBag lunches, regular team-building activities, self-organized employee activities (sky is the limit on these!) and annual team off-sites
  • Take care of your well-being at work and enjoy our fully stocked kitchen with an original Italian coffee machine & all kinds of cereals and fruits
  
We’re looking for an energetic and data-driven digital marketer to join our marketing team. Reporting into the Global Head of Marketing in this role, you will become an expert on our buying audiences in order to define and lead our global inbound marketing strategy towards a steady lead generation across our main commercial regions (EMEA, US and China) as well as managing all aspects of marketing automation.
The ideal candidate will bring experience in website optimization, marketing automation for lead nurturing and a track record in running and measuring multi-channel campaigns across a number of different audiences in the B2B tech space. You will be able to influence our global marketing strategy as well as roll up your sleeves to execute on it. You will be comfortable working cross-functionally with teams like design, content, events, sales and product.  Our environment is fast-paced and requires someone who is detail-oriented and comfortable working effectively in a deadline-driven environment.

You will work on:
  • Inbound Marketing
    • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
    • Optimize NavVis’ content reach by syndicating, promoting and repurposing all content so that we can feed our well-established marketing funnels
    • Own the website and its continuous optimization, managing an agency to design and launch new landing sites and website sections to support our global campaigns
    • SEO/SEM strategy to attract website visitors
  • Marketing Automation 
    • Oversee and implement all automated marketing campaigns including lead scoring practices to enable higher conversions of quality leads 
    • Carrying out A/B testing on automated marketing campaigns to maximize results 
    • Segmenting audiences and optimizing campaigns to increase effectiveness
  • Digital Marketing Campaigns
    • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email and events to drive customer acquisition.
    • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
You have:
  • 3-5+ years of experience in B2B technology companies leading digital marketing, inbound marketing, marketing automation and/or marketing operations
  • Demonstrated hands-on experience with inbound marketing and marketing automation
  • Demonstrated experience in running multichannel, end-to-end digital marketing campaigns
  • Demonstrated proficiency with HubSpot (or similar tools eg. Marketo, Eloqua, Pardot)
You are:
  • Strong analytical and forecasting skills
  • Ability to think strategically while being hands on, organized and extremely detail-oriented
  • Demonstrated ability to manage multiple programs and prioritize towards results and overall business success.
  • Excellent written and verbal communication skills; fluent in English-language business writing.

We will be thrilled if you have:
  • HTML/CSS hands-on experience is an advantage
  • Outbound Marketing and Account Based Marketing experience
  • Marketing operations experience in managing our global contact databases, ensuring continuous optimization between HubSpot and Sales CRM

Your application

Thank you for considering a career at NavVis. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to position@navvis.com.

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